The words on this site, defined
Every line we sell, in one sentence you could repeat to a colleague, with what it costs and what it is not. If a term is missing, ask and we will add it.
What the work is
Single automation workflow
One repeated job, moved off a person and onto a schedule: pull a feed into a sheet, file and resize incoming images, send a daily digest, keep two lists in step. It runs on a schedule, retries when a step fails and tells you when it breaks.
Price: $250–1,000 · 1–3 days · see the range
Not: a whole system. If two or more jobs depend on each other, that is a pipeline.
Data enrichment pipeline
A repeating flow that takes records you already have, finds what is missing, matches and cleans them, then writes back: validation, lookup, merge, conflict rules, write-back, and an audit log of what changed. Think of it as an assembly line for data.
Price: $700–4,600 · 3–10 days · see the range
Not: an analytics dashboard. It fixes records, it does not interpret them.
Multi-step integration
Connecting three to six tools you already pay for so data moves between them without anyone copying it: CRM to invoicing to support to reporting.
Price: $1,000–3,000 · 3–7 days · see the range
Not: a license resale. You keep paying your own vendors.
Fixed scope, fixed price
One written description of what will exist when the work is done, and one number for it. The number is agreed before anything starts, and the description is what we are measured against.
Price: half up front, half on handover; milestones above $3,000
Not: an hourly estimate. If we underestimated, that is our problem, not a new invoice.
What the search terms mean
Technical SEO audit
A written account of what stops your pages being crawled, indexed or ranked: crawl report, index coverage from your own Search Console, redirect chains, canonicals, internal links, structured data, Core Web Vitals, each finding marked by impact, so you know what to do first.
Price: from $400 · 2–5 days · what it covers
Not: an ongoing retainer, and not content writing. It is the diagnosis, not the treatment.
AEO and GEO (AI search visibility)
Answer Engine Optimization and Generative Engine Optimization: the work of making sure the facts an assistant reads about you are present, correct and attributable, which means consistent entity details, markup that matches the visible page, and pages written as self-contained answers rather than marketing prose.
Price: scoped from $500 · what it covers
Not: a promise that a model recommends you. Nobody can promise that, and any page claiming it is selling you a feeling.
Tracked prompt set
The handful of questions your buyers actually type, written down once and then re-run against the answer engines on a schedule, recording who gets named and cited. It turns "are we visible in AI search" into a number you can watch.
Part of: the care plan's monthly report, or a one-off visibility check
Not: an audit of a model's secret algorithm. It records what came back, when.
llms.txt
A short markdown file at /llms.txt that tells AI crawlers what to read first: what the business does, the facts worth quoting, and the pages that answer a buyer's question. Ours lists prices and commitments, not every URL on the site.
Live example: quietmason.com/llms.txt
Not: a sitemap. A hundred links means you have published a sitemap and called it something else.
Terms that cost people money
- Anti-bot pressure: how hard a source resists being read. It, not the data itself, is usually what moves a scraping price.
- One-off versus monitored: a single collection is cheap; the same collection kept correct every week is a different job.
- Silent failure: a scheduled job that reports success while doing nothing, usually because nobody configured failure detection. It is the most expensive kind of build.
- Handover: the repository, the credentials and the runbook being yours, so the next person is not guessing.
If a term is still unclear
Send the sentence that lost you and it gets added here with a definition, or replaced with plain English everywhere it appears. Jargon that needs a glossary is usually jargon we should not have written.
Common questions
- What is a single automation workflow? One repeated job moved onto a schedule: pull a feed into a sheet, file and resize images, send a digest, keep two lists in step. $250-1,000, 1-3 days, with retries and failure alerts included.
- What is a data enrichment pipeline? A repeating flow that takes records you already have, finds what is missing, matches and cleans them, then writes back: validation, lookup, merge, conflict rules, write-back and an audit log. $700-4,600, 3-10 days.
- What is a technical SEO audit? A written account of what stops pages being crawled, indexed or ranked: crawl report, index coverage from your own Search Console, redirects, canonicals, internal links, structured data and Core Web Vitals, each finding marked by impact. From $400, 2-5 days.
- What are AEO and GEO? Answer Engine Optimization and Generative Engine Optimization: making the facts an assistant reads about you present, correct and attributable. Scoped from $500. Nobody can promise that a model recommends you.
- What is a tracked prompt set? The questions your buyers actually type, written down once and re-run against the answer engines on a schedule, recording who gets named and cited.
- What is llms.txt? A short markdown file at /llms.txt that tells AI crawlers what to read first: what the business does, the facts worth quoting, and the pages that answer a buyer's question.
- What is a fixed scope, fixed price quote? One written description of what will exist when the work is done, and one number for it, agreed before anything starts. Half up front, half on handover, milestones above $3,000.